Media Report Card - 1st Half of 2011-12

Positive Coverage/Interaction

1. Northeast Herald (14)

2. WOAI TV (13)

3. Express News/mysanantonio.com (7)

4. KSAT TV (5)

5. KENS TV (4)

6. KTSA AM (2)

7. (Tie) WOAI AM & KABB (1)

8. TX Public Radio (1)

9. (Tie) KWEX TV & KVDA TV (0)

Negative Coverage/Interaction

1. (Tie) WOAI TV & KENS TV (10)

2. (Tie) KABB TV &
Express News/mysanantonio.com (8)

3. KSAT TV (6)

4. KWEX TV (3)

5. (Tie) KTSA AM & Northeast Herald (2)

6. WOAI AM (1)

7. (Tie) KVDA TV & TX Public Radio (0)

Neutral Coverage/Interaction

1. Express News/mysanantonio.com (47)

2. WOAI TV (35)

3. KENS TV (21)

4. KSAT TV (18)

5. Northeast Herald (9)

6. KABB (8)

7. KTSA AM (5)

8. (Tie) WOAI AM & TX Public Radio (2)

9. (Tie) KVDA TV & KWEX TV (2)

Conclusion

WOAI TV/KENS TV had the most negative coverage/interaction.

Northeast Herald had the most positive coverage/interaction.

Of the television stations, KABB TV has had the least coverage/interaction; of their 17 interactions, 1 has been
positive.

Express News covered/interacted with Judson ISD more than any other media outlet, WOAI TV was a close second.

Analysis is from July 1, 2011 – Dec. 31, 2011.  Analysis does not include athletic coverage.  An example of Positive Coverage/Interaction would be student scholarships or a school opening.  An example of Negative Coverage/Interaction would be the arrest of a district employee.  An example of neutral coverage/interaction would be school board election results or general inquiries.