Media Report Card 2011-12 School Year

Positive Coverage/Interaction

1. WOAI-TV (32)

2. Northeast Herald (17)

3. Express-News - mysa.com (15)

4. KSAT-TV (10)

5. KABB-TV (9)

6. KENS-TV (7)

7. KTSA-Radio (2)

8. (Tie) WOAI-Radio / TX Public Radio (1)

Negative Coverage/Interaction

1. (Tie) KENS-TV / KABB-TV (18)

2. (Tie) Express-News - mysa.com / WOAI-TV (15)

3. KSAT-TV (11)

4. KTSA-Radio (5)

5. (Tie) Northeast Herald / WOAI-Radio (4)

6. (Tie) KWEX / KVDA (2)

Neutral Coverage/Interaction

1. Express-News - mysa.com (132)

2. WOAI-TV (111)

3. KENS-TV (77)

4. KSAT-TV (66)

5. KABB-TV (58)

6. Northeast Herald (50)

7. KTSA-Radio (48)

8. (Tie) WOAI-Radio / KWEX (37)

9. KVDA-TV (35)

10. TX Public Radio (4)

Conclusion

KENS-TV and KABB-TV tied for the most negative coverage/interaction

WOAI-TV had the most positive coverage/interaction

Express-News - mysa.com had the most neutral coverage/interaction

KENS-TV coverage/interaction was primarily negative/neutral

WOAI-TV and Express-News - mysa.com coverage/interaction was primarily positive/neutral

Express-News - mysa.com covered/interacted with Judson ISD more than any other media outlet.

Analysis is from July 1, 2011 --- July 1, 2012.  Analysis does not include athletic coverage.  An example of Positive Coverage/Interaction would be student scholarships or a school opening.  An example of Negative Coverage/Interaction would be the arrest of a district employee.  An example of neutral coverage/interaction would be school board election results or general inquiries.